Established in 2012, NINETOFIVE is an international community of producers, visual artists, writers and other creatives joined through a shared passion for genre-bending instrumental music and the global beat scene. As a collective, their ethos is pro-artist and anti-gatekeeper, and they want to lower the barriers to entry into the global beat scene. As a label, they focus mostly on lofi hip hop beats and as a well established label, thieir follower bases across various online outlets are quite solid.